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What is digital due diligence?

Due diligence is a thorough research and evaluation process performed before making important business decisions.

It is a fundamental tool for evaluating, improving, and ensuring compliance across a variety of aspects in an organization, from financial management to operational efficiency and regulatory compliance.

What includes?

A digital due diligence service is a comprehensive process that involves the evaluation of various aspects related to the technology, cybersecurity and data management of a company or entity. Below are the key elements typically included in a digital due diligence service:

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Digital Asset Evaluation

This includes reviewing intellectual property such as patents and copyrights, software assets, web domains, mobile applications, and other key company digital assets.

Digital Marketing Strategies

Evaluate the company’s current digital marketing strategies, including SEO, SEM, content marketing, social media, email marketing, and other tactics used.

Presence on Social Networks

Analyze social media presence and activity, including number of followers, engagement with audiences, and online reputation.

Online Advertising

Review online advertising campaigns, such as Google Ads and social media ads, to evaluate their performance and effectiveness.

SEO and Search Engine Optimization

Evaluate search engine optimization, including keywords, ranking in search results, and backlink strategies.

Web Pages and User Experience

Analyze the design, usability, and user experience on the company website, as well as the loading speed and navigation structure.

Content management

Review the quality and relevance of company-generated content, including blogs, videos and other materials.

Normative compliance

Ensure that digital marketing practices are in compliance with relevant regulations and laws, such as the General Data Protection Regulation (GDPR) in Europe

Data Analysis and Metrics

Examine the metrics and KPIs (Key Performance Indicators) used to measure the success of digital marketing strategies.

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Strategy without process is little more than a wish list. We create your marketing process.

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Preguntas Frecuentes

Why do I need a digital marketing audit?

There are many reasons to do a digital marketing audit, and you need one if you want…

Provide regulatory compliance.
Review the Transparency and Responsibility of the marketing area.
Improvement of the Efficiency of the area,
Risk Management before deciding.
You want to protect your digital assets.
You want to meet marketing objectives.
Financially review the marketing area
Detection of Fraud with some external or internal supplier.
You can improve your Process.
Prepare for a transaction.
Performance evaluation
Evaluation of Suppliers and Business Partners
Compliance with Quality Standards.

How much does a digital audit process cost?

Consider our audit as an investment in the sustainable growth of your business.

Our approach is designed to deliver a significant return on your investment by increasing visibility, sales, and customer loyalty.

We will work within your budget to offer valuable and cost-effective solutions.

How can I be sure that I will see results in my company?

We understand your concerns and share your goal of tangible results. Our support is based on measurable strategies backed by data and analysis. We’ll provide you with transparent reports showing progress and impact in terms of traffic, conversions, and ROI.